I wish there was a product…some device that would tell me what I should and shouldn’t eat. It would take into account my dietary intolerances, my food preferences and my lifestyle. I could access it while on the go at fast food restaurants and the grocery store. Maybe it would even have the ability to compare prices and provide nutritional information…
I recently sat in on a webinar for PICKKA, a tech company launching an effort to help Americans get healthy. With Jamie Oliver’s Food Revolution and First Lady Michelle Obama’s campaign to address America’s obesity crisis making headlines, consumers are looking for the tools to achieve this.
PICKKA‘s new iPhone/smartphone applications were designed to help consumers make better decisions on food choices. Shop to Lose guides the consumer in his/her food choices to maintain a healthy weight. PICKKA‘s search technology turns a set of general health guidelines into a personalized decision-making assistant. I’m not certain how true this is for you, but when I go to the grocery store, at least 25% of the foods I purchase were not on my list (they were impulse foods). Shop to Lose helps curb impulse shopping by providing education and recommendations for the right foods. The application (which is currently free for the next six months) includes 130,000 packaged food items and tens of thousands of restaurants. It’s like having your own personal dietitian at the touch of an iPhone button. Do you have Diabetes? High blood pressure? Are you looking for low-calories foods? Or simply want to eat healthier? Check out Shop to Lose.
Eat This?, which launched last week, makes it even easier for you to decide whether or not a food is good for you. Perhaps you don’t understand the labels on food packages. Eat This? eliminates deciphering labels. Simply set your healthy goals (i.e. weight control, high blood pressure, healthy eating), scan the bar code on any of the 130,000 products in the system, and view the health meter to see if the food fits within your health objectives. The application also gives consumer reviews on taste and offers food alternatives.
I don’t have an iPhone (yet) so I haven’t actually had an opportunity to have hands-on experience with the applications but they look to be easy to use and beneficial in realizing health and nutrition goals. For more information about the above two applications and their initiative, just visit PICKKA.
No compensation was received for this post. I received a gift card for attending the webinar, courtesy of the company.
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