I wish I could say that on January 1st, I stopped dipping into our chocolate stash, frequenting my favorite coffee shop for a latte, or eating grilled cheese. We haven’t even completed the first week of January and I’ve done all of those things. However, that doesn’t mean my goals to lose 23 pounds won’t be realized this year.
The start of the new year brings hope and possibility. It’s the time of year when people are most apt to make resolutions, and fitness and health typically top those lists. In fact, if you’re thinking about weight loss, fitness, and healthy living, the start of the new year is the ideal time to begin that journey.
January 2nd has been named National Weigh-In Day by Special K, and the brand is hoping to help women re-think their approach and discussions surrounding weight loss. Rather than focusing on a number, which can often be frustrating and disheartening for women, the brand is encouraging women to focus on the emotional gains they’ll realize when they’ve achieved their fitness and weight loss goals.
My word? Gusto!
In select cities across the country, women publicly “weighed-in” on weight loss. But rather than displaying a number, the scales set up displayed positive words depicting the emotional benefits that can be gained as a result of weight loss. Can you imagine how freeing that would be if every scale displayed an encouraging word as opposed to a number?
Weighing in on weight loss
Dieting is difficult, frustrating, and typically unsuccessful, particularly if a woman is attempting to do it on her own. I need accountability and encouragement from other women to help me stay on track or come Spring, I’m so far off track that attempting to regroup becomes less and less attainable. I also want and need a plan that offers flexibility and personalization so that I can tailor it to my lifestyle and food preferences.
Vivienne Edwards from Special K
Many may not know that Special K offers a free, online weight management plan. For the first time since the Special K Challenge launched, 9 years ago, the plan is now customizable to your lifestyle, preferences, and goals. Whether you’re a working mom on the go who may have to eat a few meals out, a foodie who likes to experiment with the finer foods in life, or a woman who’s given up animal products, there is likely a plan for you.
The challenge itself is a way to kick start your weight loss goals, as opposed to a permanent weight loss plan. The premise is that one would replace two meals with Special K meals and snacks, plus a conventional meal of choice. Fruits, vegetables, and beverages are “free” foods that can be consumed without any limits. Once the 2 week challenge has been completed, women can continue to maintain their weight through the plan which offers daily menus and shopping lists. With their mobile app, the plan can be accessed on-the-go. Additionally, the online plan offers a place for women to journal, which for many is very important to the process of weight loss. Writing down goals, successes, struggles, thoughts, and emotions can be highly motivational and cathartic. Lastly, the site integrates a community-type feature where participants can seek and provide online support to friends and family.
Confidence...What I'll gain when I lose
The holidays are over…2011 is in the past…Let’s begin the new year with a fresh start and a clean slate! I’m hoping to regain some confidence this year as I work to achieve my weight loss goals. What do you hope to gain once you’ve realized your goals?
This is a compensated campaign via The Motherhood. However, all opinions expressed remain my own.
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