{This was sponsored by Eggo but the opinions are completely my own based on my experience}
It never fails…I’m texting a friend and the conversation evokes an emotion I can’t really put into words. Like that time I slipped and fell at a local restaurant in front of my kids and a group of locals eating hors d’oeuvres and sipping fancy drinks during happy hour. Or that moment when my daughter perfectly embodied the phrase “Kids say the darndest things,” at my local church, of course.
Even if we were on the phone, I probably couldn’t convey those emotions in a way that communicates exactly how I’m thinking or feeling in that moment. If we were speaking face-to-face, my facial expressions would say it all without a need for a single word. And then there are those times when I’ve been writing all. day. long and I really can’t formulate a coherent thought let alone an entire sentence. This is when I resort to emoji speak.
Emojis date back to the 90’s and their roots lie deep within Japan. Inspired by weather forecasts that used symbols to depict weather and comics that used stock symbols to express emotions, the emoji is now used to express an idea or emotion digitally across electronic platforms.
The number of emojis continues to grow it seems, with every iOS update. And inevitably, I’ll be looking for a said emoji only to discover it doesn’t exist. If you peruse the library of food emojis, you’ll notice a glaring oversight…Where is the waffle emoji? If you’ve asked the question during breakfast (or brunch…or brinner), you’re not alone. In fact, today marks the launch of the very first set of Eggojis thanks to Eggo!
Now you can download a free app app, available on both the App store and the Google Play store here, that will give you the ability to express emotions and your waffle – ahem Eggo – personality in your own personal way.
Are you fiercely protective of your Eggo waffles? Just flash the #LeggoMyEggo Eggoji.
Someone getting too close to your waffles? Nope!
To celebrate the launch of Eggo’s new Eggojis, I spent a few days at their factory learning about how the family-owned company became a global breakfast staple in households across the country. I felt honored to be privvy to the inner workings of this company. Every single day, this facility alone makes over 1 million waffles which are then shipped out to retailers across the country.
Our tour began with insight into the Eggo brand. Started by the Dorsa family in the 1930s, the company, which was acquired by Kellogg’s in 1970, began in a garage. The Dorsa family saw a need for delicious, fresh-tasting frozen waffles that families could enjoy for breakfast.
The process for making waffles is actually quite simple, despite the complexity of this factory. The batter is prepared and then baked in waffle irons that resemble those in your own kitchen. A visual inspection system compares each waffle to a perfect ideal sample, and if it passes the test, goes on to a freezer where it is frozen for approximately 20 minutes. Any imperfect waffle is not wasted though and is used for hog feed. Once frozen, these waffles are then stacked, packaged, sealed and coded so that they can be traced if necessary. The precision, attention to detail and quality was impressive and I walked away with a greater appreciation for a brand that still recognizes and acknowledges their history as a family-owned company.
Fusing fun and creativity, we were inspired to create our very own Eggojis in the Eggo Studio during our time in San Jose.
I initially drew inspiration from the “face throwing a kiss” using kiwi and blueberries for the eyes and a strawberry for the kiss.
We were then challenged to interpret the spirt of California as an Eggoji. Since our weather is idyllic, I decided to create a sun using lemon wedges.
Kids love playing with their food, and I see Eggojis being used to inspire fun and connection at the breakfast table. And during those in-between times, you can express your waffle personality with your friends using the free app, available now on the App store and Google Play!
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