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The Amazing Spider-Man Slinging His Web At Your Local Walmart!

Posted by Caryn Bailey Leave a Comment

2012 is the year for super heroes! Marvel’s The Avengers (the third highest-grossing film ever) has already set a record for having the biggest opening weekend and being the fastest film to gross $1 billion world wide.  This week, Sony will release The Amazing Spider-Man in theaters nationwide and is also predicted to open strong.

For weeks, my son has been asking to see the film.  Spidey is his favorite character, and over the weekend, we headed to Walmart to pick up some shoes (Spider-Man, of course). While we shopped, my son spent some time exploring the latest Augmented Reality App based on the film.

Similar to Walmart’s Superhero Augmented Reality App, players can download the free Web-Slinger Augmented Reality mobile app via the iTunes App Store or Android Market for an in-store gaming experience. This AR app is much improved from the previous Avengers-themed app.  I found that it didn’t take as long to download or initialize (although it still took more time than most apps).  It’s also an app that takes up quite a bit of memory (over 200 MB) which is one reason it might be “slow.” I highly recommend downloading the app prior to going into the store.

There are two components to the app:  a gaming mode and a photo capture mode.  The concept of augmented reality is innovative and my son really likes the “scavenger hunt” feel to the game. You should plan on spending some time at your local Walmart to unlock various levels/weapons at locations throughout the store. You can play the game up to a certain point but you’ll have to be inside the store to continue playing (which is the one feature I wish could be changed since you can’t play the game otherwise).

The app will tell you which locations within the store you should visit but here is a list for your convenience:

Kellogg’s Cheez-It & Pop-Tarts displays in grocery

Straight Talk Wireless section in electronics

Signs located in toys and boys apparel.

The photo capture mode is our favorite and I felt like there was definite improvement in this feature.  When you visit the display in the toys section, you can take pictures with Spidey and it’s easier to get a clear photo!

Walmart has a TON of Spider-Man themed items, particularly in the toy department.
And if you can’t get enough of the web-slinging superhero, check out the Secrets Unmasked Tour where Spider-Man and The Lizard come to life on top of the truck. Just visit Walmart’s website for a list of remaining dates (through July 15th), and to access wallpapers, coloring pages, and more.

  Disclosure: I participate in the Walmart Moms program and am compensated for my time and honest opinions.

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Caryn Bailey
Caryn Bailey
Caryn is a NICU nurse by day, blogger by night and mom 24/7. She savors the warm Southern California sun and loves to travel, shopping, baking, reading and frequenting her local tea room. Caryn created the column Lavishly Green for Peekaboo Picks Magazine to share her best tips for going green in style, she is the Former editor for Family Review Network, former OC Family Magazine online contributor, former Orange County Moms Blog contributor, former Evenflo Savvy Parent contributor, former member of the Totsy Advisory Board and former freelance writer for CBS Los Angeles.
Caryn Bailey
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What started out as a way to chronicle my son’s first year of life has evolved into Rockin’ Mama. I am a babywearing, breastfeeding mama, a NICU nurse by day, blogger by night.

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