I love ice cream (who doesn’t?). What I don’t love is the fat, calories, and cholesterol that make it so creamy and yummy. And since this is the year I’m going to lose the baby weight (optimism is key right?), I’ve got to start making healthier food choices. Baskin-Robbins is making it easier for all of us to stick to those New Year’s weight loss resolutions with the introduction of BRight Choices treats. BRIght Choices allows you to indulge guilt-free with fat free, dairy free, no sugar added and light options. I sooo want to try the Premium Churned Reduced-Fat, No Sugar Added Butter Almond Crunch Ice Cream and the Strawberry Sorbet. BRight Choices flavors still have the taste and quality that you’re accustomed to so go ahead and indulge! You can even enjoy your favorite treats like blasts, smoothies, cakes, and sundaes, and shakes with BRight Choices flavors.
If you’d like to try a scoop of BRight Choices for FREE, be sure to visit your local, participating Baskin-Robbins store on January 15, 2009 to celebrate the bright choices customers make every day. Any customer who shows proof of a gym membership will receive a free BRight Choices scoop.
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Interesting idea, but I won’t be trying it. I prefer to eat “real” ice cream. I’m not convinced that light ice cream is healthier. My own “policy” has always been to eat healthy, to exercise regularly, and to enjoy desserts on occasion. When I do eat desserts, I pick ones that I truly love (shortbread, dark chocolate, cheesecake)…and then I skip other desserts that aren’t as “exciting” throughout the week.