A couple of weeks ago, I found myself shopping for back-to-school clothing. I know…it’s the middle of summer and you’re likely asking why I’m already clouding our adventures with talks of back-to-school. Admittedly, I’ve never been an early back-to-school shopper, and last year I found myself scrambling the week before my son’s first day of school to purchase supplies, clothing, and shoes for him. In an effort to get ahead and have the best selection to choose from, I decided to shop at my local OshKosh early and if you can believe it, certain styles and sizes are already selling out. We had such a wonderful experience shopping for our Forever Summer, that I had to go back and pick out some outfits for my soon-to-be second grader, particularly right now since they have some incredible deals including $12 jeans!
I grew up wearing OshKosh, and because of its longevity, my kids will also grow up with this iconic brand. Like myself, many parents have a nostalgic connection with the brand, citing quality as one of the main catalysts for brand loyalty. OshKosh is well known for their authentic American heritage styles including hand-drawn graphics, timeless and on-trend styles, and optimistic colors. Their commitment to durable quality means their clothes were built for active, playful kids and those styles are reflective of a child’s age and development across time. I personally find OshKosh to be a fun, engaging brand that celebrates kids.
As much as I’m lamenting the fact that in a few weeks, my son will be back in school I realize that in order to get the best prices on the items he wants, I have to shop now. But the question begs…what is trending this year? Thanks to OshKosh, we gleaned the inside on the latest back-to-school trends:
Back-to-School Trends for 2014:
- Denim: Not only is this a staple in my son’s wardrobe, it’s what he wears daily for school. And when I walked into my local store and found jeans for $12, I almost bought them out! Remember that denim includes overalls, jackets, and shirts so don’t be afraid to relive the 80’s through your child.
- Activewear: Comfortable and stylish, boys and girls are looking at activewear as everyday wear. OshKosh expanded their in-store and online assortment this year including jersey tees and french terry pants for girls and jumper pants, mesh shorts, and hoodies for boys.
- Essential Woven Shirts: I absolutely love dressing my little boy up in plaids and these shirts are ideal for layering during the winter months. Try pairing them with one of OshKosh’s uber hip graphic tees.
- Camo: Traditionally worn by boys, camo is making a comeback and OshKosh now offers styles for boys AND girls.
One of the reasons I partner with brands like OshKosh is because of their commitment to giving back. Timed for the back-to-school season, OshKosh JUST kicked off their B’gosh Jeanius Campaign, which encourages shoppers to donate a pair of jeans or make a cash donation to help K.I.D.S./Fashion Delivers and DonorChoose. Through September 17th, 2014, OshKosh will match all denim donations with another item of clothing and all cash donations up to $50k. K.I.D.S./Fashion Delivers helps provide families impacted by poverty and tragedy with new merchandise through their partnership with retailers like OshKosh. DonorsChoose seeks to mitigate educational inequity by helping to provide supplies for classrooms in need.
If you haven’t visited your local OshKosh store, I encourage you to take advantage of their amazing deals! I was able to purchase 2 complete back-to-school outfits for my son for just over $50 plus tax! In addition to their savings event, you can use this 25% of coupon in-store or online.
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